Digital First 2018

Digital First is coming up! The Digital First conference is the annual conference on innovations and shifts in the digital world. After a very successful and inspiring edition last year, SII Belgium decided to join the Digital First conference again for the 2018 edition. Only this time, it will be a two-day event. We'll be there with a booth and our Alain Goossens & Jean-Pierre Van Loo will be giving a presentation in the Innovation room about artificial intelligence & sentiment analysis in retail.

Alain Goossens      Jean-Pierre Van Loo

In this presentation, we will give insights on how sentiment analysis and the use of net promotor scores can help you get a clearer view of your customers. The net promotor score in marketing analysis is a score given to a customer to measure customer loyalty and customer satisfaction. Customers also give feedback in free text fields (surveys, questionnaires, online, after sales,..). We’ll see how sentiment analysis correlates (or not) with the net promotor score, based on customer feedback. We’ll illustrate this with a specific case in the retail industry.

October 17th & 18th, 2018, all day long
Alain & Jean-Pierre's presentation: 14.30 - 14.55

Tour & Taxis Brussels - Havenlaan 86C - 1000 Brussels
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